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Marketing Specialist At Victaulic

Location: Richmond Hill, Ontario

Job Description

Marketing Specialist

Scope

Responsible for leading the development and execution of integrated marketing communications programs globally with a strategic focus on specific vertical markets or customer segments.

Responsibilities

  • Primary areas of focus include:
    • Promotion and awareness creation of Victaulic value propositions including technology solutions, consulting and design services and other Victaulic market-facing programs
    • Develop awareness campaigns in alignment with sales go-to-market strategies including new and sustaining technology promotion and support
    • Marketing communications activities include value proposition development, collateral development and management, website content strategic planning, public relations and social media, blogs, case studies/testimonials, trade shows and events as required to support the above initiatives
  • Interface with Victaulic sales teams, along with corporate and regional marketing teams as needed, to develop and execute integrated marketing communications programs for specific markets as assigned
  • Interface with external vendors as required - advertising agencies, public relations agencies, photographers, designers, printers and other external resources - in the development and implementation of specific marketing campaign tactics
  • Drive strong interdepartmental coordination and communication. Work with others cross-functional team members (VDC, Corporate Communications, Market Research, Sales Training, Sales, Engineering, Customer Care, HR, etc.) as needed
  • Identify areas for improvement within the internal marketing department processes to support the company's overall objectives
  • Assist in the development of all relevant content, for concept through completion, for market-specific tools and materials as assigned. Ensure timely flow of projects and that all corporate graphic standards and guidelines are met


Qualifications

  • College degree in marketing, communications, journalism, public relations or English desired
  • Requirements
    • Five-plus years of experience in marketing and public relations
    • Strong writing, editing and proofreading skills
    • Strong project management and personal organizational skills
    • Strong internet communications skills, including blog writing, social media campaign support, web analytics
    • Modern computer skills and knowledge of relevant software including MS Office, Google Analytics and current Internet technologies.
    • Ability to translate technical data into easy-to-understand sales language
    • Ability to communicate and interact with outside vendors, customers and sales force
    • Ability to travel as needed. Can be as much as 20% travel.
    • Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
    • Ability to work independently across regions/time zones as part of global team