Twig+Petal Job Description—Marketing Executive
Twig+Petal has an eye out for a creatively ambitious, results-oriented Marketing Executive to support Twig+Petal brand campaigns and help us connect with our key audience at an exciting time in our growth.
Twig + Petal is committed to essential oils that go beyond organic. Our products are 100% pure and naturally concentrated to deliver the most powerful wellness and healing benefits—just as Mother Nature intended. All of our goods are handcrafted and produced in small batches, ensuring the highest quality and attention to every detail. Twig + Petal is nature's pharmacy, delivering essential oils with integrity and heart. We are a quickly growing, fast-paced company with a small upper management team that wears many hats (so time efficiency is of the utmost importance). We are looking for a proactive and dynamic self-starter who is ready to dive into a fast-paced, team-centric environment.
MARKETING EXECUTIVE POSITION
Twig+Petal Marketing Executive will be a critical part of the senior management team, serving as the brand's key custodian and reporting directly to the Chief Executive Officer and other cross-functional team leaders.
As Marketing Executive, you will play an important role in the development and execution of the Twig+Petal brand message and its evolution. You will be responsible for the development of creative and communications strategy, ensuring consistency across the brand across all channels and regions. As the Marketing Executive, you will also be responsible for helping to generate brand "heat" in a way that positions Twig+Petal as a aspirational yet approachable essential oil brand—the ultimate authority on all things essential oils.
The Twig+Petal Marketing Executive will also be responsible for internal objectives such as planning, organizing, staffing, and training of events. Will guide all team members in marketing functions to achieve sales growth, profitability, and visibility in accordance with our company values. He or she will excel in the art of "disruptive thinking" and have an eye for innovation while being a natural fit within the Twig+Petal company culture.
Brand Strategy—Directly responsible for planning strategic marketing and creative initiatives to help grow the Twig+Petal brand.
Integrated Marketing and Communications—Lead marketing strategy to ensure consistency across all channels and consumer touch points.
Marketing Operations—Oversee new store location openings and generate buzz and excitement (both externally and internally) surrounding them.
Agency Management—Manage relationships with all external agencies to develop strong and effective partnerships.
Innovation—Anticipate and implement any changes to Twig+Petal brand strategy and support the brand's expansion both geographically and through new marketing initiatives and campaigns.
Consumer Research—Tap into key consumer insights and structure marketing initiatives to keep Twig+Petal on the leading edge of the beauty industry.
KPIs and Analytics—Evaluate and track key success metrics and help drive company goals and strategy across all internal channels.
Budget Management—Manage the operating budget for all Twig+Petal brand marketing.
Leadership—Develop and mentor the next generation of amazing talent for Twig+Petal marketing growth and provide solid leadership and insight for new recruits. Must have an innate ability to forge relationships and build bridges and be a natural communicator.
Think you may be our perfect fit? Please apply now if you have:
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The Twig+Petal Marketing Executive will also be expected to:
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Job Type: Full-time
Job Type: Full-time