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Director - Creative Marketing At Tribune Publishing

Location: Chicago, Illinois

Job Description

Overview

The Dir- Creative Marketing responsible for development of consumer marketing campaigns for the company’s brands across the country – including Chicago Tribune, New York Daily News, Baltimore Sun, Hartford Courant, Allentown Morning Call, Orlando Sentinel, South Florida Sun Sentinel, the Daily Press (Va.) and Virginian-Pilot. The role will play a key role in the development of creative that fuels the company’s digital growth efforts.

The Director of Creative Marketing will work directly with a team of marketing strategists to develop campaigns for use across all markets, as well as delivery of requests for work that arise for market-specific needs. The Dir. will manage an internal team of two designers, as well as coordinate among a stable of agency and freelance talent when needed.

The Dir. will report to the VP, Consumer Marketing.

Responsibilities

  • Lead team of 2 internal designers and coordinate across several freelance, contract, and agency engagement on consumer marketing campaigns – with a focus on digital and print design
  • Define our “internal agency” expectations for quality, consistency, and timeliness of deliverables
  • Coordinate fulfillment of marketing assets from concept development, feedback/revisions, and production
  • Work with team of marketing strategists to develop campaign creative that meets specific objectives
  • Solidify visual standards, design expectations, and brand consistency when working with designers, freelancers, and agencies
  • Provide design feedback on all campaign assets, with attention to visual details, readability, and channel context (e.g. does design work for its intended medium – print, digital, email, etc.)
  • Work with designers and agencies to pitch creative concepts, justify creative decisions that connect to the strategic brief
  • Manage deliverables and meet deadlines for production through our project management software system (Workfront)
  • Identify tradeoffs and work to negotiate deadlines to account for shifting priorities or deadlines
  • Ability to identify when projects are at risk/behind schedule and proactively manage stakeholder expectations when required

Qualifications

  • Ability to think creatively while maintaining a perspective on the intention of the creative work
  • Demonstrated ability to deliver high quality work in a high-volume, multiple-project environment
  • Ability to summarize stakeholder feedback and turn it into actionable creative outputs
  • Strong communication skills – with focus on making Creative Brief meetings effective conversations to align goals and resources
  • Ability to present concepts and relate creative choices to the intended impact of the campaign
  • Prior experience managing a budget and allocating work effectively to freelance or outside agencies as workload and budget allows
  • Demonstrated capability of managing creative output through a project management system (specifically Workfront a big plus)
  • Fluent in InDesign and Adobe Suite
  • Familiarity with using project management software to manage tasks, timelines and resource allocations
  • Past experience in digital marketing, online marketing or direct marketing is preferable