PURPOSE OF JOB
The Director, Digital Marketing is responsible for developing the market strategy for digital marketing with responsibility for driving traffic and return on ad spend (ROAS). This role will manage the planning, developing, implementing and managing of the overall digital marketing strategy. They will be responsible for collaborating and partnering closely within our marketing team and with all Staples Canada teams to ensure consistency in approach and dynamic, inspiring content.
PRIMARY DUTIES AND RESPONSIBILITIES
Design and implement company digital strategies within budget requirements meeting requirements to drive increased, incremental and new traffic flow and ROA.
Set specific digital objectives and monitor progress on business initiatives and outcomes.
Collaborate with internal teams to ensure brand consistency, business needs are being met and program/campaign adjustments are made.
Suggest new methods to improve customer experience, traffic and returns on investments.
Manage the overall budget for digital marketing, partnering with various stakeholders to support business needs while staying on budget.
Stay current with trends and market patterns, analyze research and customer data against outputs and ensure recommendations and improvements are made. Motivate their team and others to do the same.
Ensure best practices are met
PHYSICAL DEMANDS / WORKING CONDITIONS
Knowledge / Skill Requirements:
Ability to take business vision and requirements and translate it into innovative, creative and inspiring campaigns and overall strategy in marketing.
Ability to manage change and navigate collaboration amongst a variety of levels in the company, including executives.
Strong communication and ability to influence others.
Ability to lead and coach dynamic teams.
Strong analytical skills
Familiarity with Google Analytics
Solid experience with online marketing tools and web-based technologies
Understanding of how digital channels work
Staples is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities. We will accommodate applicants’ needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially
Location(s): CA-ON-Richmond Hill
Staples Canada is committed to the principle of equity in employment. We welcome diversity and encourage applications from all qualified women and men, including persons with disabilities, members of visible minorities & Aboriginal People.