** Please note that this is a contract opportunity **
For 35 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB Financial Group provides diversified financial services to emerging, growth and established technology companies and the life science, venture capital/private equity and premium wine markets. Through its focus on these specialized markets and its extensive knowledge of the people and business issues driving them, SVB provides a level of service and partnership that measurably impacts its clients' success.
SVB has approximately 3,400 employees, $68 billion in assets, and 32 offices serving entrepreneurs around the world – 27 in the United States, and 7 outside the United States (Canada, UK, Germany, Ireland, Israel, India, and China).
SVB is currently expanding into the Canadian market to better service the booming Canadian tech and life sciences industries. We are currently looking to hire a Sr. Marketing Manager for a 14-month Maternity Leave Contract in our Toronto office, to join the leadership team and support the growth of the Canadian organization.
The SVB Canada Marketing Manager will be responsible for the delivery of the overall Marketing Plan for SVB Canada. The plan will be designed to support the business achieve its strategic market positioning and brand within the local markets. The Sr. Marketing Manager will partner with each defined business unit to ensure the plan aligns to their specific needs and delivers value through execution of a range of marketing initiatives and activities.
As a Sr. Marketing Manager, you will report directly to the Head of Canada, with a dotted line relationship to the Head of Marketing Strategy and Delivery, US.
The broad spectrum of this role will include, but will not be limited to:
Manage, enhance and monitor the reputation and brand image of SVB in Canada in conjunction with the teams in the US
Responsible for developing and executing internal and external communications, events, sponsorships, multi-channel marketing, PR and social media for Canada in collaboration with marketing partners across the organization. Components include:
Product Marketing (overall product marketing comes from the US, however, possible need for local adaptation)
Critically, in addition to being a key part of the Canada Management Team, you will act as a liaison point between the Canadian market and US Marketing. This will entail:
The ideal candidate
You possess a high level of energy and initiative and be capable of functioning as a collaborative partner and value-added business contributor. You are be hard-working, self-motivated and able to work independently in a collaborative environment.
You have proven expertise in Marketing, across a broad range. Specific Financial Services, Venture Capital and/or Technology Marketing experience an advantage. You bring a strong sense of ethics, sound business judgment and the desire to be a business-oriented problem solver.
Skills and requirements
You have the following: