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Customer Marketing Specialist, Wireless At Rogers Communications

Location: Toronto, Ontario

Job Description

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

Customer Marketing Specialist, Wireless, Rogers for Business (R4B)


We are looking for a passionate, disciplined performance marketer that strives for great work with every campaign that not only breaks through with innovative ideas, but also helps deliver against business objectives. You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations, and you bring forth solutions. You are able to prioritize and juggle many tasks at once while always keeping the customer front and centre.

In the role of the Customer Marketing Specialist on the Rogers for Business Customer Marketing team you will be responsible to ensure Acquisition and Base customers receive the appropriate message at the right time via the most efficient/effective channel. You will work closely with broader R4B Marketing team to understand marketing priorities and translate those into innovative, actionable advertising campaigns for the Wireless portfolio. The successful candidate will assist the Manager(s) and Sr. Manager to achieve executional excellence of all Acquisition and Base life cycle management programs. Often this will include media agency coordination, campaign execution and QA, and analyzing and tracking results for campaign as well as initiatives. You will advocate for R4B Wireless customers across the organization and work closely with cross functional teams; Product Marketing, Insights & Reporting, Business Economics, Brand as well as our Agency partners.

Key Responsibilities:

  • Collaborate with greater Customer Marketing team to grow and enhance Wireless acquisition and base tactics on a quarterly basis.
  • Assist Customer Marketing Managers in the end-to-end advertising and campaign creative process ensuring the delivery of superior and integrated customer communications, with accurate deployment (tagging, QA, etc.), on time and on budget. Includes: Integrated briefing process with brand team, advertising/campaign strategy, agency brief development, production, approvals and sign off.
  • Daily contact for R4B media agency and internal partners including Product Marketing, Brand, Content and Social to develop campaigns outlined in the calendar, along with a range of business as usual activity.
  • Be responsible to work closely with Data & Analytics team to ensure accurate measurement and reporting on the performance of campaign activities to support campaign initiatives.
  • Assist Manager in the development of bi-weekly reporting, post campaign reports and KPI dashboards, in partnership with the Brand team to track successes and build valuable insights that can be used for future learnings.
  • Assist Manager to pull customers’ lists (target audience) and ensure they are accurate and available on time, confirming the final communication is accurate and deployed on time
  • Assist Manager to appropriately map customers to the correct offers in the appropriate systems, ensure monthly tracking of campaign results and leveraging of insights.
  • Day-to-day management of inbound requests and project management for Customer Marketing team, including updating and leading status reports and meetings with agency partners.
  • Research, track and report on competitive communication activity.
  • Assist in managing and tracking the Customer Marketing budget, including all media, agency fees and production fess

Desired Skills & Experience

  • A minimum of 2 – 3 years of campaign management and performance marketing experience, agency or client side. B2B experience an asset.
  • A results-driven performance marketing approach - analytical and strategic thinker able to turn data in actionable and relevant insight
  • Must be able to work in a professional, fast-paced environment and be willing to deal with shifting priorities
  • A passion for marketing and the technology category with proven track record in media and campaign brief development with a focus on digital, social & content marketing
  • Outstanding project management skills and attention to detail
  • Excellent communication skills and superior written skills with attention to detail
  • University or College degree, preferably in Marketing, Advertising/Communications or Business


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 176686
Together, we'll make more possible, and these six shared values guide and define our work:
  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what’s right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes: [[req_strategyPage]]