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Marketing - Brand + Content Lead At Plaid

Location: San Francisco, California

Job Description

At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like Stripe, Coinbase and Robinhood to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we’re just getting started.

We’re looking for a skilled storyteller to help us build our brand, community, and content teams. The ideal candidate has experience building brands and growing engaged communities, and understands how to shape a developer brand through content and programs that drive authentic engagement throughout our community. We’re looking for someone who can work closely with our founders, and interact across Product, Design, Communications, and Go-To-Market teams to lead narrative development, execution, programs, and events. You’ll directly manage a team that will include content producers and channel owners to achieve brand building and storytelling objectives, as well as marketing and operations partners to help measure and optimize success.

What excites you

  • Developing and growing a world-class content and community team
  • Storytelling - work directly with the CEO to develop narratives for each of our core audiences including developers, banks, recruits, and consumers
  • Owning brand guidelines for all of Plaid’s external marketing and communications efforts
  • Working closely with the Product team to develop our roadmaps.

What excited us

  • Demonstrated success in a brand marketing, content, or community leadership role at a tech company
  • Exceptional writing and editing skills with extraordinary attention to detail
  • Ability to communicate effectively and work collaboratively with technical teams
  • A passion for developing, empowering, and scaling the impact of high-performing teams
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.