Senior Associate, Marketing At Pivot HR Services

Pivot HR Services is pleased to present this Senior Associate, Marketing position on behalf of our client Good Natured Products Inc.

About Us:

Committed to doing what's right for the planet and right for business, we're creating better everyday products that combine cutting-edge bioplastic technology and the latest sustainable design features that not only look good, but maximize shelf space, drive incremental sales, enhance logistics and boost environmental benefits. We are currently seeking a Full-time Senior Associate, Marketing.

Reporting to the Senior Marketing Manager, this role encompasses 3 core responsibilities, along with other functions as may be required to ensure that key performance indicators for the business are achieved:

1. Develop and execute campaigns based on the company marketing plan to drive awareness and generate quality leads

2. Build results-oriented marketing processes and programs using data and analysis to unlock opportunities for multi-channel engagement

3. Build and maintain good natured(r) social channels ensuring alignment with broader company initiatives and marketing calendar timelines.

You'll be responsible for developing, executing and reporting on the company's campaign plan and events/tradeshows, understanding that we take a "digital-first" approach. You'll also be responsible for the maintenance and enhancement of company marketing tools and social media channels.

Responsibilities:

Develop and execute campaigns:

• Develop and execute the company's lead generation activities across all applicable product and customer segments, with a keen focus on using consumer marketing tools and techniques in a business to business world.
• Create campaign creative briefs and ensure campaigns and events are executed on time and on budget and that all materials are brand appropriate.
• Deploy the company's digital ad program, analyze results on a weekly/monthly/quarterly basis and implement improvements.
• Maintain up-to-date plans and calendars as appropriate to execute campaigns and keep team members informed.
• Maintain accurate data for lead generation database.
• Take an agile, "test and measure" approach to continually improve our understanding of how inbound marketing activity positively impacts customer growth, continually refine the process to increase conversion rates and provide regular KPI updates to management team.

Build results-orientated marketing processes and programs:

• Establish and maintain leading marketing tools and scalable processes to maximize efficiency of awareness building, lead generation and business development integrations.
• Apply the same "test and measure" approach to continuously improves tools and processes to support rapidly growing and changing business conditions.
• Train broader team members on new tools, systems or ways of working as required to ensure excellent results.

Build and maintain social media channels:

• Create and publish original content, monitor engagement and analyse results of company social media channels.
• Work with management to continuously refine and enhance the company's social media strategy, including defining priority networks and tools to engage relevant communities.
• Act as eyes and ears for the company to stay up to date on market and competitor activity and regularly report to internal stakeholders on key developments and opportunities.
• Commit to same-workday response rate for all social network inquiries and engagements.

Provide support to the business as required:

• Evaluate customer research, market conditions and competitor data, attend events, organize product samples and/or collateral for our collective marketing goals. We're a small, growing business, so we all pitch in to do some of the dirty work.

Qualifications:

Creative - you can turn customer data and insights into straightforward, compelling campaigns, and you've got the digital marketing skills to understand how to turn traditional business-to-business marketing into a more digitally driven, consumer-oriented approach that drives results.

Service-oriented - you understand the importance of engagement, integrity and unwavering focus on customers to drive lifetime value and brand reputation.

Leadership potential - you're a self-starter who comes with your own batteries to work independently, identify opportunities for improvement and recommend solutions. You're motivated to grow businesses and take on roles with more responsibility as they grow. Of course, being a leader means you know how to communicate effectively with others and convey enthusiasm.

Flexible - things rarely go according to plan. You understand that the ambiguous nature of business means you'll often be changing priorities and doing things outside your comfort zone. You're also open to working extended or unusual hours to attend events and chip in as part of the team.

Capable - you've got a business or marketing degree and several years' experience in multi-channel marketing, B2B business development, consumer goods or some interesting combination of all of the above. You'll need demonstrable experience managing social media platforms, as well as being comfortable pulling insights from Google Ads and Analytics. Fluency in French and experience in the grocery/food or plastics industry could be valuable but certainly not essential.

Compensation and Work Hours:

$40,000-48,000 plus bonus and incentive structure, commensurate with experience.

Some evening/weekend work and travel may be required to accommodate events.

To Apply:

If this sounds like the job for you, please email your resume and cover letter by November 25th, 2019.

Job Type: Full-time

Salary: $40,000.00 to $48,000.00 /year