- Work with e-commerce head to coordinate release, promotional and merchandising calendar.
- Own site merchandising implementations including collection and homepage management, product visibility, etc.
- Generate merchandising reports with top performers/revenue, analyze data, provide strategic recommendations.
- Involved in site optimization to increase conversions, attract new visitors, acquire new customers (e-mail primarily).
- Partner with e-commerce head to define email marketing strategy: revenue goals, list growth, etc.
- Create email briefs (merchandising, layout, etc.) and execute all marketing email deployment and transactional/lifecycle email programs (PINTRILL Collectors Club + e-commerce orders).
- Manage the customer communication email roadmap and marketing email calendar.
- Track key email metrics/establish benchmarks for each. Create reports that analyze findings, identify trends and areas for growth, and provide strategic courses of action.
- Resident expert in the ESP Klaviyo interface including email creative, list management, subscriber look-up, reporting, etc. as well as primary contact to resolve issues with Klaviyo
- 2-4 years of digital experience in an e-commerce and email marketing capacity
- Direct, hands-on experience developing, planning, launching, and analyzing email and marketing campaigns
- Excellent project management and prioritization skills with attention to detail
- Commitment to continuously analyzing, iterating and improving performance
- Have a strong interest in growth marketing and customer acquisition concepts
- A proven track record solving problems in innovative ways
- Tools and Platform experience:
- Strong understanding and proficiency in Shopify or similar e-commerce platform, and Klaviyo or similar ESP (MailChimp, etc.)
- Hands-on experience with Google Analytics, Google Apps, Excel
- Proficiency in Photoshop
Job Type: Full-time
Salary: $45,000.00 to $50,000.00 /year
- Digital Marketing: 2 years (Preferred)
- Email Marketing: 2 years (Preferred)
- ECOMMERCE: 2 years (Preferred)