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Manager, Digital Messaging At Loblaw Digital

Location: Toronto, Ontario

Job Description

Looking for a challenge? Good. Love an innovative work environment? Even better.


At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.


We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.


Your job description starts here, but it ends where you’re willing to take it:


Our ideal candidate will have a solid understanding of end-to-end email marketing strategies and a proven track record in building, executing, and delivering high impact, ROI-driven Digital Messaging programs that materially impact the bottom line.


Responsibilities Include:

  • Drive customer action and engagement across Email, SMS and Push Notification communication channels.
  • Be the day-to-day point of contact for internal brand teams looking to maximize effectiveness of communications channels.
  • Partner w ith Senior Manager Digital Messaging and various internal groups to craft and develop strategies for various stages of the customer lifecycle that are based on insights uncovered through performance analysis and customer data.
  • Support Digital Messaging Specialists that are responsible for the build, testing and deployment of Email Marketing campaigns, including automated customer lifecycle communications like new customer messaging and behavior based triggers like abandoned cart emails.
  • Set and maintain the standard for Quality Control and best practices in email deployments for the team
  • Act as a resource and mentor for your team in areas such as process improvement, time management, cross-functional negotiation and personal and professional development
  • Implement new behavioural triggered emails and optimize performance of existing triggers including, abandoned cart and replenishment emails.
  • Continuously test, analyze and optimize the performance of Digital Messaging campaigns and programs.
  • Monitoring deliverability and overall account reputation to ensure messages are being delivered to the inbox
  • Develop strategies to manage and grow customer databases, working in partnership with business leads.
  • Collaborate with Marketing Intelligence and Data Science teams to create highly targeted audiences for various marketing initiatives.
  • Maintain pulse on industry trends and best practices, technologies, competitive landscape, etc. and apply those findings
  • Work with third-party vendors to maximize results in Digital Messaging channels

Job Qualifications:

  • Bachelor degree in an analytical field required (Marketing, Business, Statistics, Economics, Engineering, Math, Physics, etc.).
  • 4+ years hands-on experience managing email marketing.
  • 7+ years of professional experience in marketing, advertising, market research or equivalent.
  • Understanding and experience using various Email Service Providers (Salesforce Marketing Cloud would be a plus), HTML, and web analytics (e.g., Omniture, Google Analytics).
  • Salesforce Marketing Cloud certification considered a plus
  • Proven ability to generate meaningful insights from data.
  • Strong attention to detail and exceptional organizational and project management skills.
  • Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously.
  • Hands-on problem solver who takes initiative and focuses on ‘getting stuff done’.
  • Very strong verbal/written communication and presentation skills.


How You’ll Succeed:

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.


We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.


If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.


Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.



Employment Type:

Full time

Type of Role:

Regular

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.


In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.