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Digital Marketing Manager, Shoppers Drug Mart eCommerce At Loblaw Digital

Location: Toronto, Ontario

Job Description

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.
The impact you’ll make
As the Digital Marketing Manager, you will impact our business by leading and executing on digital marketing strategies for Shoppers Drug Mart eCommerce, with a special focus on awareness, omni channel integration and customer acquisition.

What you’ll do

  • Deliver on the customer acquisition strategy for SDM.ca, acquiring quality customers at an optimized CPA
  • Work cross-functionally with Email, Demand Generation, Trading, Product, Technology, Design teams to develop digital marketing campaigns to hit aggressive sales targets
  • Collaborate with SDM stakeholders in order to drive integrated, omni-channel marketing campaigns that are aligned with eCommerce objectives
  • Identify and test new partnership and acquisition opportunities
  • Leverage data and insights to guide campaign development and influence stakeholders
  • Forecast, track and report on campaign effectiveness metrics as well as ROI; continually monitor, analyze and refine campaigns to maximize digital conversions
  • Develop and manage project work streams including follow-ups, proof’s and approvals, purchase orders and budget reconciliation, weekly & monthly business reporting

Does this sound like you?

  • 5 years’ experience in an eCommerce or retail digital marketing role
  • Proven experience driving customer acquisition in a sales environment
  • Proven experience leading digital marketing strategies, while having solid experience and understanding of omni channel marketing principles
  • Outstanding project management, time management and organizational skills with the ability to prioritize and manage varying workloads
  • Creative background including building marketing briefs and managing creative teams
  • Excellent interpersonal and communication skills, able to effectively work and communicate with multiple levels of the organization and deliver persuasive presentations, POV statements, strategic recommendations
How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.
You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.