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Marketing Research Analyst At LeverageTek

Location: Ottawa, Ontario

Job Description

LeverageTek is actively seeking a Marketing Research Analyst for a 12 month contract position with its Ottawa based Client.

Qualifications

  • Possess a minimum of 2 years of experience in marketing research
  • Demonstrated expertise in statistical methodologies and proven knowledge of the tools and techniques to capture, analyze, and disseminate actionable customer insights
  • Ability to develop a narrative, using data and analytics, aligned with business problem/outcomes and make recommendations
  • Minimum 2 years of experience in marketing research or related experience
  • Basic knowledge of statistical analysis principles and practices
  • Undergraduate degree in business administration, statistics or another related field.
  • Strong data evaluation skills – with the ability to extract and interpret data from various sources and transform it into insights and recommendations
  • Ability to communicate survey results in ways that marketing leaders and other functions be able to action
  • Proven experience with report writing
  • Advanced knowledge of Microsoft Office and MS Excel
  • Advanced knowledge of SPSS
  • Strong attention to detail

Assets

  • Familiarity with Qualtrics Experience Measurement Platform
  • Familiarity with Agile methodologies
  • College certificate in marketing research and intelligence

Responsibilities

  • Support strategic marketing research activities
  • Develop draft questionnaires and interview guides for customer, prospect and employee surveys
  • Program surveys using customer experience and research platforms
  • Apply advanced analytical techniques (e.g., regression) to survey data
  • Code verbatim commentary from surveys and customer comments
  • Retrieve and analyze operational and transactional data to track and measure the end-to-end customer experience
  • Review reports against raw data to insure quality and integrity
  • Advise marketing and business development functions through reports and presentations
  • Apply analytical techniques to qualitative and quantitative research
  • Ensure data integrity by verifying survey results are properly logged into a CRM system
  • Apply sampling techniques and deploy online surveys