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Marketing Analyst At Lettuce Entertain You Restaurants

Location: Chicago, Illinois

Job Description

Responsible for creating actionable marketing and operational strategies based on analysis of sales, customer and marketing data. Essential Functions
  • Analyze online user behavior, conversion data and multi-channel attribution
  • Develop and populate executive dashboards to help the executive team make critical decisions and understand the day-to-day health of the business
  • Design and launch consumer research to inform development of marketing and loyalty programs
  • Utilize working knowledge of Microsoft Excel, PowerPoint, business intelligence tools such as Tableau, and Google Analytics
  • Work closely with the Marketing team to identify and explore opportunities to support customer acquisition, retention and cross-selling
  • Safely and effectively use and operate all necessary tools and equipment
  • Ability to communicate in English in order to perform and follow job requirements in written and spoken direction
  • Ability to multitask calmly and effectively in a busy, stressful environment
  • Work in a confined, crowded space of variable noise and temperature levels
  • Able to occasionally move and/or lift up to 10 pounds
  • Accessibility varies by location
Key Responsibilities and Duties
  • Utilize data from our various customer touchpoints (Loyalty, POS, OpenTable, email, social, etc.) to identify consumer insights and drive marketing strategies
  • Present analysis and business recommendations to senior stakeholders
  • Create and execute A/B testing plans to optimize advertising and promotions
  • Build statistical models to increase personalization of marketing efforts and predict customer behavior
  • Quantify effectiveness of marketing campaigns and identify opportunities for improvement
  • Assist in educating the marketing and restaurant teams on measurement and analysis of consumer data to optimize business performance
  • Work on and lead cross-functional projects
  • Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
  • Get along well with others and act as a team player
  • Other duties assigned as needed