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Digital Advertising Coordinator At Lettuce Entertain You Restaurants

Location: Chicago, Illinois

Job Description

Coordinates digital advertising on established platforms (Google, Bing, Facebook, Instagram, Twitter, LinkedIn, Google, Yelp, OpenTable, Spotify, etc.) and emerging platforms for LEYE Corporate as well as restaurant-specific campaigns. Provides general support as needed within the Marketing department.

Essential Functions
  • Write copy and coordinate all paid social campaigns from start to finish, including but not limited to campaign planning, research and targeting, activation, execution, pulling lists from internal systems (Fishbowl, Tableau, Paytronix, etc.) and campaign reporting
  • Integrate all paid social media campaigns with Google Analytics to track performance by setting goals, building trackable URLs and ensuring URL effectiveness
  • Run search advertising campaigns for stores and LEYE
  • Understand restaurants goals and how to measure online and off-line
  • Coordinate creative including copy and images between designers (or project manager) and restaurants
  • Coordinate corporate and/or store direct mail projects including guiding list/offer selection, working with design team on copy/creative direction, overseeing budget/schedule, requesting barcodes from IT, testing of promotions at stores, creating store training materials and reporting on performance
  • Manage the digital menu provider (Single Platform) including the annual contract, new store additions and menu maintenance by stores
  • Manage Venga accounts including creating new accounts, updating admin privileges, adding Google/Facebook accounts, etc.
  • Work with Director of Digital Marketing & Social Media on corporate-wide campaigns (Loyalty, Holiday Gift Card promotion, Scratch Off, etc.)
  • Create and manage digital advertising accounts (Google, TripAdvisor, Yelp, etc.) including creating and verifying locations in Google maps
  • Safely and effectively use and operate all necessary tools and office equipment
  • Ability to effectively communicate in order to perform and follow job requirements in written and spoken direction
  • Ability to multitask calmly and effectively in a busy, stressful environment
  • Work in a confined, crowded space of variable light, noise and temperature levels
  • Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
Key Responsibilities and Duties
  • Educate the Marketing Managers on best practices for restaurant-specific ad campaigns and review campaigns to ensure performance optimization
  • Train Restaurant Managers and Marketing Managers on how to use Venga
  • Monitor Yelp, Trip Advisor, OpenTable, Google, etc. to flag and report on reviews
  • Send monthly Yelp reports & invoices to store managers
  • Update Frequent Diner profiles including adjusting points and dollars
  • Provide support to Frequent Diner team as needed (e.g., during Scratch-Off promotion, etc.)
  • Coordinate all aspects of advertising for the Holiday Gift Card campaign (traffic radio, TV, print ads, etc.) including placement and creative, working with the agency, processing contracts/bills and coordinating any on-air appearance with agency and guest
  • Provide support to the Gift Card team on collateral as needed and in fulfillment (if needed)
  • Respond to general marketing calls/voicemails forwarded from LEYE front desk and EVP of Marketing
  • Respond to vendor/services calls and emails (from Marketing Managers, EVP of Marketing or LEYE Marketing department) and add to vendor outreach sheet
  • Review, respond and/or direct Public Relations “Contact Us” emails and maintain the response sheet on assigned days
  • Available to work a variety of days and shifts, including late nights and weekends
  • Proficiency in the use and operation of all necessary tools and equipment including MS Word and Excel
  • Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
  • Get along well with others and act as a team player
  • Other duties assigned as needed