At King’s Hawaiian, we are very fortunate to have a product line-up that our consumers love beyond reason. They talk about the products and how they use them in all kinds of ways. They evangelize for the products to their friends. They shout about the products from the rooftops (well maybe not from the rooftops, but they’re excited). With such a strong product offering and consumers’ love for it, we want to ensure that even more people know about it, even more people are telling their friends about it, and even more people are using the products for all kinds of great food occasions.
For the past 5 years King’s Hawaiian has done this through TV advertising, national promotions and sponsorships, show integrations, events, and in a smaller way, digital, influencer and social media. This has driven tremendous growth, nearly doubling an already large business. As we head into the next 5 years, we are looking to leverage digital (SEO, advertising, digital articles/videos, etc.), social media and influencers in a much bigger way to continue to drive substantial growth and are looking for expertise to help us accomplish this. We are also looking to leverage the expertise of any individual in this role to drive consumers to our ecommerce platform and facilitate trial of new products. This is a major initiative for the company and will have high visibility.
This role will report directly to the Director of Brand, as well as have responsibility for supporting the Head of Innovation.