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Head of Marketing Communications, Advertising At King.com

Location: San Francisco, California

Job Description

Activision Blizzard Media is a rapidly growing business built to connect brands with our 350M + global player base across Activision, Blizzard and King.

We create premium, innovative advertising experiences for world-class casual mobile games like King's Candy Crush Saga. Looking ahead, we plan to launch advertising across the Activision Blizzard portfolio, including high growth areas like eSports. This is an exciting time to join this growing business.

You will be based in our San Francisco or NYC offices.

Your role within Activision Blizzard Media

The Global Head of Communications for Activision Blizzard Media will oversee internal communications, external communications, and PR for a rapidly growing advertising business.

You will be responsible for the development and implementation of a strategic, innovative internal and external communications plan and related programs in support of the vision and key strategic initiatives across a variety of internal and external communications vehicles.

Reporting into the Global Head of Marketing, Measurement and Insights, this flexible leader will support and develop strategy for all external and internal communications for the advertising business. In addition, this position will actively drive employee engagement, culture, brand building, and change management efforts through institution-wide communications in coordination with our head of Human Resources.

  • Qualified candidates must be able to simultaneously concept, manage, execute, and coordinate a number of complex external and internal communications projects within tight timelines and budget parameters.
  • Network with communication and marketing functions across Activision Blizzard to yield a comprehensive view of messages coming from the broader organization.
  • Provide members of the Executive Leadership Team with guidance and support for issues surrounding media, corporate and crisis communications, as well as internal communications.
  • Leverage existing media relationships and cultivate new contacts within the advertising and gaming industry.
  • Work in partnership with the Creative Director to establish and own the tone and voice of the Activision Blizzard Media brand.
  • Create press releases, byline articles, and press packages.
  • Develop a media relations strategy, seeking high-level placements in print, broadcast and digital media.
  • Drive an increase in both the volume and quality of Activision Blizzard Media’s media coverage, including maximizing our presence at high-profile industry events like Cannes, CES, SXSW as well as proprietary experiential initiatives.
  • Oversee all social platforms. Design and analyze performances of social/ad Campaigns.
  • Engage, inspire and inform Activision Blizzard Media employees through regular, targeted and highly effective internal communications.
  • Generate excitement, enthusiasm and commitment to the organization’s vision, strategies, desired culture, and behaviors.
  • Keep a finger on the pulse of the industry and staying ahead of advertising, media & gaming trends will be critical component of this position.

Skills to create thrills

As an expert in communications in the gaming and technology world, you have keen insight on the ebbs and flows of the gaming and advertising industries. You know how to get a new and developing brand noticed in the advertising world, and weave compelling stories to build the brand.

You will have a proven track record of delivering internal communications outputs within a complex, fast-paced environment. Ideally, you will have had experience in a global, listed environment, along with the ability to influence those around you. You have a knack for navigating around complex and occasionally siloed business units to build relationships and lines of communication. You will take pride in the consistent delivery of high quality communications within tight, often immoveable timeframes and within rapidly changing landscapes.

  • Strong relationships with business and industry (gaming, advertising, technology) media outlets and personnel.
  • Extensive experience leading internal communications channels in a fast-growing and complex business.
  • Excellent storytelling, copywriting and editing skills.
  • Experience coordinating with press and writing press releases, conducting interviews, and overseeing corporate speakers.
  • Fluent and up-to-date with the latest digital technology and social media trends.
  • Proven hands-on experience in Social Media management and Public Relations.
  • Profound attention to detail and willingness to own and polish projects end to end to craft truly exceptional deliverables.
  • Excellent collaboration and strong interpersonal skills; able to work with a variety of different roles, from data scientists to account managers.
  • A strong understanding of the advertising (marketers, media planning/ selling & creative) and gaming (mobile, console, PC) eco-systems or passion to learn more about these arenas is required.
  • Flexibility to travel as needed.

About Activision and Our Family of Brands

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one (or more!) of our games. We have developed more than 200 fun titles and offer games in over 200 countries and regions. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Seattle, San Francisco and Stockholm along with offices in Chicago, LA, Malta, New York, and Tokyo. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI) which acquired King in February 2016.

Activision Blizzard is a member of the Fortune 500 and S&P 500, and the world's most successful standalone interactive entertainment company.

We delight hundreds of millions of monthly active users around the world every day through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.

We’ve been one of Fortune’s "100 Best Companies To Work For®" for the last four years. Headquartered in Santa Monica, California, we have operations throughout the world, and our games are played in 196 countries.

More information about our company and products can be found on our website, www.activisionblizzard.com.