The social media manager will take Kimpton's unique core values of ridiculously personal interactions, style and delight to the next level at both the brand and local (hotel & restaurant) levels. Reporting to Kimpton's director of social media, the manager will be responsible for driving the management and aggressive growth of key brand platforms Instagram, Facebook, and Twitter and our LifeIsSuite blog. He or she will also drive the strategy and execution of key brand campaigns including promotions (Annual Sale, Cyber Monday, etc.), values-based activations (Pride month, International Women's Day) and segment-focused campaigns (Weddings, IHG Rewards Club education).
Kimpton is fortunate to have access to great visuals. We receive a large volume of user-generated content each day, posted by guests from our properties. The manager will permission, organize and curate guest-generated content to be repurposed across Kimpton's digital channels. The manager will also employ strategic use of Kimpton brand visual assets for ongoing, evergreen social content supporting our properties, driving brand awareness, and subtly reminding our guests to book that next trip to stay with us.
Paired with our arsenal of thumb-stopping visuals, Kimpton expects excellence in written social copy. The manager should have impeccable written communication skills and, on top of that, a naturally clever and witty communication style that will drive "shares" of our content. We're talking next-level clever writing skills; Skills that will move the needle on follower growth for us. Even on the manager's worst day, he/she should be able to quickly draft something that makes readers smile, laugh and send to a friend.
Top notch written skills + analytical mind = social media unicorn, and that's exactly who we're looking for. The manager should know how to pull and interpret social analytics as well as use them to drive content strategy and grow engagement month over month. Experience with Sprinklr, Spredfast or HootSuite Enterprise for publishing & reporting is strongly preferred. The ability to go beyond generating and sharing reports to actually summarizing top-level takeaway as well as communicate the big picture about how social media is impacting our business will set this person apart.
The manager will own Kimpton's account management strategy & governance, ensuring that all brand and local accounts are protected in the event of attempted hacks and employee/agency turnover.
Collaborating with our manager of guest engagement, the social media + content manager will dream up and execute word-of-mouth driving engagement campaigns that capitalize on our followers' desire for clever 1:1 interactions with our brand.
Finally, as Kimpton's portfolio continues to grow, we have a pressing need for elevated support for hotel and restaurant social media marketing efforts. The manager will onboard key hotels & restaurants and provide ongoing training and support for the 150+ employees managing social media on behalf of their properties in the field. As a leader at Kimpton Home Office for the field, he or she should have a confident, decisive communication style and be comfortable approaching the properties to course correct when they've posted something off-brand, ensuring that it doesn't happen again.
Job Qualifications and Skills