From diapers and facial tissues to workplace solutions, Kimberly-Clark makes the essentials for a better life. Throughout our 140-year history, we have pushed the boundaries - innovating products to better meet the needs of our consumers. We have given birth to new categories with brands like Kleenex(r) and redefined categories with our Huggies(r) and U by Kotex(r) brands. We're not just changing diapers here. Our 57,000 global employees are also changing the world for the better, generously giving back to communities and causes around the globe. And, while building our $20 billion business, we're also building careers through first-class education, engaging experiences and exposure to some of the world's most recognized brands.
In Canada, we are in every room, helping families at all stages of life, from the moment they are born to giving confidence as people age. We wipe up messes, bottoms, and tears, supporting millions of Canadians along the way. At Kimberly-Clark Canada, we consistently bring home the results and pride ourselves in achieving them. We bring it home to our retail partners through consumer insights, innovation, and category building initiatives. As unique individuals, a CPG company, and a country, we bring it home together. In the spirit of family, Kimberly-Clark Canada brings it home every day.
This is an exciting time for our Canadian organization! We are a strong and growing business, making significant organizational and resource investments in order to accelerate growth and win with the Canadian consumer. One of the cornerstones of these investments is to expand our Marketing team. Our marketing professionals are empowered to drive brand vision and strategy with P&L ownership and direct accountability to the Canadian business. This is an ideal opportunity for an individual who is excited about working on iconic brands and who is passionate about being part of a team of high performing professionals leading our organization through transformational change.
If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.
SUMMARY OF POSITION:
The Sr. Associate Brand Manager is accountable for the in-year delivery of brand objectives. Owns the marketing mix (strategy, product, packaging, promotion, advertising, research) for assigned brands to ensure that K-C's brands optimally meet identified consumer needs and K-C financial objectives that will drive future growth.
Proposes, develops and implements marketing plans, including product promotion and omni-channel shopper marketing to drive brand awareness and product demand and generate market and channel traffic.
This position reports into the Senior Brand Manager of the sector they work on with key customers including; brand, sector, and business unit teams, R&D, Sales, agency partners, shopper marketing, and product supply teams.
KEY JOB RESPONSIBILITIES:
Supports overall branding direction for K-C, and develops guidelines for use internally to ensure that branding is consistent across K-C
Leads development & execution of Brand Operating Plans, Commercial Programs, and Shopper Marketing (omni-channel, eCommerce etc) at customers for assigned brands
Lead engagement with customer teams to understand annual Joint Business Partnership priorities, strategies, & customer marketing programs
Lead Post program analysis, adjusting Shopper Marketing strategies and solutions, optimize ROI on dollars spent as necessary to ensure business objectives are delivered and identifying areas for continuous improvement.
Works in collaboration with sales strategy and account managers to develop sales programs and promotional campaigns
Effectively manages A&CP, Shopper Marketing and Trade budgets for assigned brands
Supports appropriate market research to understand customer needs and trends in the market
Supports and executes on line extensions and new products to better serve segment needs and optimize sales potential
Analyzes & creates sales reports to understand product segment potential and profitability and to track progress against marketing plan initiatives and return on investment analysis for marketing programs
Bachelors' degree in marketing or related field
Minimum 3+ years of related experience in CPG
Data analysis & ability to drive insights and solutions from data analysis
Strong analytical, decision making, influence, communication & presentation skill
Passionate about driving brand growth by better meeting consumer needs
Demonstrated positive energy to effectively represent brand internally and externally
Motivated by challenges and possessing a robust sense of curiosity
Ability to work independently (self-motivated) and complete projects within required timeframes.
Ability to travel 10-15% of the time
Graduate degree in Marketing/Business Administration or MBA
Profit and loss management experience with global consumer packaged goods companies
Strong digital, social, and eCommerce marketing execution experience
Project leadership (medium to large-scaled projects)
Experience with new consumer product development and launch
Working with cross-functional groups (e.g., sales, finance, operations)
Leading and/or supporting complex business negotiations
Supporting organizational change and influencing at the managerial and/or executive level
Leading/developing self and coaching other employees
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.
Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.
K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.
Global VISA and Relocation Specifications:
This role is available for local candidates already authorized to work in the role's country only. K-C will not provide relocation support for this role.
Primary Location Canada-Ontario-Mississauga
Worker Type Employee
Worker Sub-Type Regular
Time Type Full time