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Coordinator, Digital Marketing At Hudson's Bay Company (HBC)

Location: Toronto, Ontario

Job Description

Who We Are:

HBC is a diversified global retailer, focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.


Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 300 stores and over 50,000 employees around the world.


Our leading banners across North America and Europe include Hudson's Bay, Lord + Taylor, Saks Fifth Avenue, and Saks OFF 5TH.


We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.


A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment.



What This Position is All About:
The Coordinator, Digital Marketing is responsible for supporting the Digital Marketing Acquisition Search team for Hudson�s Bay. This role will report into the Director, Search. The Coordinator will have ongoing interaction with cross-functional teams across the organization including but not limited to the Promotions, Creative, Merchandising, Operations, and various store marketing teams. The successful candidate will work to accurately and efficiently express HBC�s marketing position in English and French, helping to drive results online and in our stores.

Who Are You:
  • A natural problem-solver, who is also intuitively analytical and creative
  • You have the innate ability to meet the needs of multiple stakeholder groups
  • You are able to work independently, and can prioritize and meet tight deadlines.
  • You are comfortable in a dynamic, fast-paced, and changing environment
You Also Have:
  • 0-2 years of digital marketing experience, ideally including search marketing
  • Experience with Google AdWords, Bing Ads
  • Prior use of a bidding tool such as DoubleClick Search, Marin, or Kenshoo would be an asset
  • Knowledge of online analytical tools like Adobe Analytics/Omniture, Google Analytics
  • Bilingual written & oral is an asset
As The Coordinator, Digital Marketing - Search you will:
  • Prepare ad copy and schedule ads to portray upcoming promotions or marketing messages
  • Conduct regular optimization of paid campaigns (keyword targeting, landing page and ad copy testing, etc.)
  • Construct of new campaigns and ad groups to reflect HBC's growing online assortment
  • Work with cross functional teams to determine priority areas and execute based on those priorities
  • Frequently review KPIs to monitor and adjust marketing programs in order to maximize growth and return
  • Optimize pages to improve organic search rankings
How Often You May Travel
  • 5% of the time, within country of assignment
Your Life and Career at HBC:
  • Be part of a world-class team; work with an adventurous spirit; think and act like an owner- operator!
  • Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate
  • A culture that promotes a healthy, fulfilling work/life balance
  • Benefits package for all eligible full-time employees (including medical, vision and dental)
  • An amazing employee discount
Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.