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Marketing Communications Manager, Ontario At HUB International

Location: Toronto, Ontario

Job Description

Position Overview:
HUB International's vision is to be everywhere risk exists - today and tomorrow. Helping protect what matters most.

HUB International has a hands-on Marketing Communications Manager role in downtown Toronto reporting to the Chief Sales Officer, CSO. This role involves driving revenue growth through creating and executing marketing strategies that generates leads to support our sales teams across Ontario. This role is responsible for stimulating an agile marketing environment that cultivates a test and learn mindset for constant lead generation optimization. This is a great opportunity to provide effective sales and marketing support from a brand strategy, print and digital advertising, social media strategy, events management and content creation for sales conferences and events, generating and tracking campaigns, and content creator. This is an ideal position for someone entrepreneurial, innovative and eager to learn our insurance business. This role will also have a team comprised of a Sales and Marketing Coordinator and working closely with the Strategic Resources Managers.

You will have the opportunity to:
Marketing strategy development and execution, to support the overall vision and strategy of the Chief Sales Officer

Lead annual and quarterly planning for the marketing communications strategy including expense budget, forecasting, focusing on ROI.

Drive unique personalized educational experiences and events for clients and prospective clients resulting in revenue generation and customer satisfaction

Plan and organize the annual Producer conference with the CSO Preparing marketing material for sales teams

Design, develop content and manage marketing and promotional campaigns including presentation templates, print and digital advertising

Creating customized marketing materials for various specialty insurance practices

Designing and launching social media campaigns, maintain current knowledge of social media and marketing trends

Create, coordinate and monitor content for HUB's social media accounts

Managing and communicate brand standards by ensuring all documents and media are in compliance

Manage and monitor the company and client websites to ensure they accurately reflect HUB's brand

Responsible for analyzing regular reporting and measurement of website traffic, leads and revenue generated through marketing campaigns.

Manages lead generation across member segments and products offerings

Own and drive lead generation strategy for marketing programs and work closely with other support teams to implement strategy

Develops and deploys custom, tailored email and drip campaigns to targeted industry and product lines.

Liaise with HUB Corporate Head Office Marketing Communications department to leverage their programs and resources

Maintain strong knowledge of new and existing HUB issued marketing material Partner with Online Insurance Platform Vendor

Review and respond to RFP's

Qualifications and Experience:
Post-Secondary Degree in Business Administration/Marketing

5-10 years Marketing experience

Prior experience in sales an asset

Experience managing SEO/SEM database, email, social media, and advertising campaigns

Strong business acumen and ability to learn insurance businessqcxd1qsw

Strong leadership skills, ability to perform under the pressure and optimize resources to attain the business goals

Strong people and project management skills

Advanced Proficiency in MS Office: Word, Excel (pivot tables, V-Lookup, graphs), PowerPoint, Outlook

Strong strategic planning and execution of marketing campaigns

Strong interpersonal, verbal and written communication skills

Experience with large event planning i.e. sales conferences

Must excel in a multi-deadline, fast-paced environment; excellent organizational, prioritization skills

Knowledge of social media and online reputation management desired

Ability to be proactive, anticipatory, and handle confidential material

Strong relationship management skills with sales teams

Effective training and presentation skills

Strong marketing best practices i.e. brand standards and compliance

Ability to create customized training and sales tools

Strong problem solving skills, independent thinking

Strong drive to seek personal improvement, knowledge of marketing communications and customer experience

Strong attention to detail and keen focus on quality and impact

HUB's Core Values:
Entrepreneurship - encouraging innovation and educate risk taking

Integrity - doing things right every time

Teamwork - working together to maximize results

Accountability - measure and take responsibility for outcomes

Service - serving customers, communities, and colleagues

HUB International offers a full spectrum of insurance and related services, including Property/Casualty, Home & Auto, Employee Benefits, Wealth Management and Risk Services, to a large and diverse client base. Internationally we are a leading insurance brokerage offering products and services with offices in Canada and the US. Take the first step toward creating a future that combines a diverse and challenging work environment in a rapidly growing company that offers significant opportunity for advancement and growth.

Department Marketing

Required Experience: 5-7 years of relevant experience

Required Travel: Up to 25%

Required Education: Bachelor's degree (4-year degree)