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Marketing Communications Manager At General Mills

Location: Mississauga, Ontario

Job Description

POSITION OVERVIEW

General Mills is seeking a passionate Marketing Communications Manager! In this role, you will be responsible to deliver modern multi-channel communication ideas and plans, steward activations and produce remarkable business results for the brands such as Cheerios, Yoplait, Nature Valley and Larabar. You will also build an orchestrated consumer journey and provide vision to the broad team on marketing through a communications lens, and drive remarkable execution across proven levers, while pushing to test and explore for the future.


If you are passionate about building brands and looking for an opportunity to join a diverse, fun and high performing team, this role is for you!


RESPONSIBILITIES

  • Create, develop and implement holistic ideas & plans tightly connected to business strategy and brand objectives
  • Uncover innovative ideas and deliver comprehensive marketing communications plans across all touch points
  • Work closely with brand marketers, agencies, and cross-functional teams in the creation of consumer first communication strategies, ideas, and plans
  • Build relationships across disciplines and with external partners
  • Be an expert, always learning about consumers, their behaviors and consumption patterns as well as emerging trends in culture
  • Demonstrate leadership in identifying trends, opportunities, issues and best practices across marketing communications
  • React quickly to strategically align with changing communications needs
  • Ensure brand consistency across communications channels
  • Contribute to briefs that inspire agency partners to create meaningful ideas rooted in consumer truths and insights
  • Monitor strategic and executional effectiveness and proactively adapt where appropriate to maximize impact