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Digital Marketing Specialist At Environics Research

Location: Toronto, Ontario

Job Description

We are seeking a highly motivated, organized and creative Digital Marketing Specialist to join our team in Toronto. This role supports the growth of our business by developing compelling marketing content for web and social channels to drive demand for the Environics brand.


Ideal candidates will hold one to three years of experience in supply side marketing or market research with demonstrated experience growing key accounts along with a post-secondary level education in marketing communications or digital media. While a background in financial services, health & pharma, government & corporate affairs and or market research is an asset, alternative experience is considered.


If you believe your educational and work experience background could be an asset to our team, tell us how. We’d love to hear from you.

ESSENTIAL JOB FUNCTIONS

  • Work with business units to identify growth opportunities and convert strategies into compelling demand generation content in a range of formats.
  • Publish editorial content using the website’s content management system and drive attention among potential clients with thought-provoking social media engagement.
  • Report on the effectiveness of our digital marketing efforts using Google Analytics and other tools.
  • Manage and analyze customer databases to identify new marketing opportunities.

YOU ARE

  • A resourceful and creative thinker who can solve problems for which no “template” exists
  • Very well organized and can manage multiple responsibilities simultaneously and employ exceptional time management and organizational skills
  • Able to synthesize information (client reports, media interviews, primary and secondary research data) from a wide range of industries into an informative and compelling narrative
  • Experienced with a range of business software (Word, PowerPoint), digital media tools (Google Analytics, BrandWatch, Khonos, etc.) and publishing applications (WordPress, Illustrator Suit, etc).
  • A proven team player who knows how to work with others to achieve outstanding results

WITHIN 6 MONTHS YOU WILL

  • Develop a campaign promoting a key business unit within Environics by weaving a copy, infographics, and video into a compelling narrative.
  • Execute the campaign using Google AdWords, promoted social content, and organic social referrals.
  • Leverage Google Analytics and Zoho CRM to optimize the campaign strategy and report on effectiveness.

WITHIN 12 MONTHS YOU WILL

  • Develop and execute four to six campaigns across a range of industry sectors and target audiences.
  • Solve an interesting problem you didn’t know existed and enjoy every minute of it.

Please contact John Crockett to apply.