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Social Media and Content Editor At David Yurman

Location: New York, New York

Job Description

David Yurman is looking for a content creator/editor with extensive social media experience to grow the audience for both David Yurman social platforms and davidyurman.com. In this role, you will work with the VP of Brand Communications, the Senior Manager of Social Media, Digital and Creative teams to develop content strategies across all channels, review analytics, develop partnerships to help grow followers and engagement, educate audiences about key David Yurman activities, events, and milestones, and amplify our PR efforts.

Responsibilities

  • Work with the Senior Manager of Social Media to manage Facebook, Instagram, Twitter and Pinterest channels and help grow their audiences.
  • Work with cross-functional teams to create and maintain the social media calendar.
  • Maintain and develop David Yurman brand voices through platform specific copy and captions.
  • Develop ideas for social content like Instagram Stories and takeovers in addition to online brand content
  • Stay on top of social media trends and algorithm changes.
  • Engage in daily brand-related social conversations with followers across social platforms, and work with Customer Care to ensure responses are met.
  • Work with cross-functional teams on UGC and permissions
  • Work to grow and manage influencer network
  • Earn trust internally and externally with many different audiences and stakeholders
  • Identify the different purpose and objective for each social platform and how content lives where.
  • Manage social media content calendar based on marketing campaigns, brand initiatives and relevant cultural moments
  • Work with PR team and agencies to promote brand moments on social media.

Qualifications

  • Experienced in creating content for social media.
  • Aware of how posts should be customized for each platform.
  • A creative and clean writer with a strong fashion and lifestyle visual sensibility
  • Interested in topics and products related to jewelry, fashion and lifestyle.
  • Social media obsessed with experience growing accounts
  • Excellent social media etiquette and moderation skills. We’re looking to engage with our audience.
  • Familiarity with Mac computers
  • Hands-on experience publishing to Facebook, Twitter, Instagram, etc., and using social publishing and measurement tool.
  • Ability to manipulate data to find insights and trends which inform our content creation strategy.