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Marketing Manager, Demand Generation At DataGrail

Location: San Francisco, California

Job Description

DataGrail provides businesses and consumers with transparency into their data. In today’s ever-changing data privacy environment, individuals expect visibility and control into how their data is used, processed, and sold.

In order to remain competitive, businesses invested in software, resulting in an explosion of systems managing and processing personal data. These systems, particularly in the sales, marketing, and adjacent spaces, were not built to be compliant. We solve this problem. ️

$9.2M raised. Built and backed by executives and founders at DocuSign, MuleSoft, Twilio, Cloudera, Oracle, Salesforce.com, HP Labs, Facebook and Quantcast.

DataGrail's Go-To-Market team is growing quickly and looking for a motivated self-starter to help scale and support revenue goals by building new demand generation programs. This role will be responsible for ideating, executing, tracking, and optimizing effective marketing campaigns across multiple channels including (but not limited to) digital marketing, email, web, paid ads, and sales enablement materials. The ideal candidate can ramp up quickly, think strategically and execute tactically, partner well with cross-functional teams, and work efficiently and effectively against team goals. This is the perfect role for someone looking to further their career inside a fast-growing company with a focus on team culture and personal growth.

Primary responsibilities:

  • Strategize, build, and launch multi-channel integrated marketing campaigns that can scale and drive customer demand


  • Organize, launch, and analyze marketing programs to drive pipeline growth


  • Own execution of demand generation campaigns and collaborate with sales to ensure consistent and strong followup and result


  • Brainstorm and build marketing nurture and drip campaigns from copy to workflows and analytics


  • Collaborate cross-functionally with Product Marketing, Content Marketing, Design, and other teams to produce campaign collateral


  • Handle Marketing operations in partnership with our Head of Operations, set up the systems to be able to track and report on campaign successes, create marketing automation workflows


  • Define and create marketing lead funnel stages, tagging, and workflows


  • Build ad hoc and weekly reports and dashboards to show impact of your programs on pipeline, lead gen, and revenue



Qualifications:
  • 5+ years of professional experience in B2B Enterprise marketing, specifically in managing, executing, and tracking successful marketing campaigns


  • Hands-on marketing operations experience and working with CRM and marketing automation platforms


  • Can easily transition from high level strategic thinking to creative and detailed execution


  • Has experience building from scratch, creating systems and processes that can scale


  • Rock solid project management skills, with the ability to successfully coordinate the efforts of multiple teams to quickly take projects from ideation to launch


  • Independent and comfortable working in a dynamic, evolving environment


  • Creative thinker with willingness to proactively and constantly look for and try new ideas


  • Comfortable navigating ambiguity and delivering results in a rapid-growth environment


  • Able to work in the United States
Bonus points:
  • Prior experience in a pre-Series C startup


  • Experienced with marketing operations tools like Hubspot, Eloqua, or Marketo and comfortable using Salesforce for reporting insights and campaign tracking


  • Prior B2B SaaS industry experience


  • Privacy or security industry experience not required but helpful