About City Of Hope
City of Hope, an innovative biomedical research, treatment and educational institution with over 6000 employees, is dedicated to the prevention and cure of cancer and other life-threatening diseases and guided by a compassionate, patient-centered philosophy.
Founded in 1913 and headquartered in Duarte, California, City of Hope is a remarkable non-profit institution, where compassion and advanced care go hand-in-hand with excellence in clinical and scientific research. City of Hope is a National Cancer Institute designated Comprehensive Cancer Center and a founding member of the National Comprehensive Cancer Network, an alliance of the nation’s 20 leading cancer centers that develops and institutes standards of care for cancer treatment.
The Strategic Communications Manager provides strategic planning and implementation of external communications initiatives to ultimately increase the public perception of City of Hope and enhance the reputation of the organization. The primary responsibility will be to design and assist in the execution of communications strategies that leverage the appropriate channels available such as traditional media (consumer and trade), social media and other City of Hope owned channels (blog, CRM, etc.) to ensure the right message gets to the right audience at the right time.
The manager will work collaboratively with program leads outside of her/his department including Business Development, Beckman Research Institute, National Medical Center and Philanthropy. This position is also charged with managing ongoing integration among the Marketing & Communications and Internal Communications teams.
Key Responsibilities include:
Create compelling, creative and integrated external communications campaigns from beginning to end that have impact and leverage storytelling content that support and advance philanthropic events, scientific exchange, geographical expansion or other initiative to help increase perception of City of Hope.
Partner with strategic communications leadership, as well as media specialists and content team, to proactively determine channel strategy for key story priorities. Support the development of creative, integrated communications content that is distributed on appropriate channels in traditional, social and digital media.
Build and maintain positive relationships with key stakeholders across the organization in order to become a trusted partner. Provide the methods and guidance to enable informed decision-making for external communication strategies.
Define and measure success metrics and monitor change progress and communication effectiveness. Work with the digital team to optimize SEO strategy for our digital channels. Develop, track and maintain detailed communication project plans and timelines to ensure successful delivery of communications campaigns.