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Vice President, Marketing and Communications At Caldwell Partners

Location: Toronto, Ontario

Job Description

As Leaders in Mindful Movement(tm) the Merrithew(tm) name is synonymous with world-class educational programs, training and equipment. For over 30 years Merrithew has developed cutting-edge programming and equipment delivering best in class Pilates education and media offerings that include the branded programs ZEN*GA(r), CORE(tm) Athletic Conditioning & Performance Training(tm), Total Barre(r), and Halo(r) Training used by individuals and studios worldwide. As you will develop, coordinate and execute the company's marketing and brand strategy and day-to-day activities that drive revenue, build awareness and serve Merrithew's growing global community.
With extensive knowledge of integrated marketing, you will lead all areas of the Marketing & Communications function including: digital, web, social, e-commerce, advertising, public relations, CRM, events and sponsorships, brand and intellectual property. As a seasoned marketer the Vice President will develop and execute an effective marketing mix to achieve and exceed business results in the areas of awareness, lead generation, acquisition and retention.
This role leads a talented team of 18 in digital, communications, e-commerce, events and creative functions and is responsible for all aspects of team development as well as fostering a shared vision and sense of unity across the team. You bring 10-12 years of experience in roles of increasing responsibility in marketing and communications with demonstrated experience in marketing strategy, marketing implementation, digital and team leadership and measurement. As a key member of Merrithew's Executive Leadership Team you will work closely and collaboratively with the President and CEO and other leaders and team members and internal stakeholders across the entire organization.
Marketing is an important function at Merrithew and works cohesively with Commercial and Retail Sales, Education, and Technology. You are skilled and adept at navigating across departments and functions and understand the crucial impact Marketing has in providing support and guidance across departments. The environment is dynamic, fast paced and entrepreneurial you will have the opportunity to add tremendous value immediately.
All responses to Caldwell Partners are confidential.