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Global Public Relations Consumer Specialist At BRP

Location: Montréal, Quebec

Job Description

LIFE AT BRP

At BRP, we create ways for people to move on dirt, snow, water, asphalt, and everywhere in between. We manufacture some of the greatest rides on the planet, including Can-Am Off-Road vehicles, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am On-Road vehicles, and beyond. The world is our playground, and we’re looking for a passionate communications pro to join our Consumer PR team and help manage global public relations within our lineup of leading brands.

As the global Public Relations Specialist, your primary responsibility will be building and initiating creative and impactful PR strategies. You’ll help tell our brand story externally to media and others, and you’ll get to do that by leveraging a vault full of assets like brand ambassadors, social influencers, sponsorships, a continuous string of new and innovative vehicles, racing results (#winning), and more.

YOUR MAIN FUNCTIONS

Management
  • Be a key pillar in continuing to shape and drive a holistic, globalized public relations approach
  • Oversee creation and execution of highly effective, engaging consumer PR strategies
  • Continually seek and recommend new and progressive external communication opportunities
  • Provide ongoing marketing communications counsel to brand marketing teams
  • Work collaboratively with team members to maximize ROI across sponsorships, influencers, product owners, brand ambassadors, and others
  • Keep a finger on the pulse of global and regional trends in relevant categories
  • Actively bring value to the greater communications output (i.e. be a social media expert who understands how owned and earned strategies compliment each other)
Hands on
  • Serve as primary English-speaking point of contact for media
  • Oversee proactive PR-based earned media strategy across mainstream and industry media
  • Own reactive day-to-day press information and materials request fulfillment
  • Write. A lot. In an awesome way. (plans, press materials, product documents, etc.)
  • Build PR toolkits to be adapted and leveraged across the world (different languages, cultures)
  • Facilitate interviews with spokespeople, both internal and external
  • Support the global communications team in crisis management and corporate reputation
  • Contribute to media event planning and execution
  • Be actively involved in owner community engagement
  • Measure and evaluate global external communications results
YOUR QUALIFICATIONS AND SKILLS

The best candidate is deeply passionate about powersports. He/She lives a digital lifestyle and is very familiar with trends in on- and offline media consumption. A creative mind, succinct communication and presentation skills, as well as outstanding collaboration skills are required.
  • Bachelor’s degree in related field
  • 7 to 10 years of relevant Public Relations experience
  • Excellent verbal and written communications skills in English
  • Strong work ethic, hands on approach, high attention to detail
  • Ability to travel up to 20% of the time