Prospect Street, Brooklyn NY 11201 BlocPower.io Content Marketing Coordinator at BlocPower BlocPower is a clean energy startup that builds technology to provide engineering, financing, and project implementation services for green building retrofits that save money, reduce greenhouse gas emissions, improve health and create local employment opportunities in low-to-moderate income communities. Thousands of small businesses, schools, apartment complexes, non-profits, and houses of worship across the country are not being served by traditional energy services companies because they are considered too small, too costly, or too risky to serve. BlocPower's tech platform provides financing and engineering services that reduce the barriers between these building owners and money-saving, quality-of-life-improving building retrofits. Responsibilities As part of the Marketing Team, you will work closely with our business development, engineering, finance, and operations teams to ensure the BlocPower marketing plan is executed.
Including and not limited to:
Generate original content for BlocPower's digital channels as well as sales and product collateral Management of social media channels including Instagram, Twitter, Facebook, Linkedin and blogs Work closely with Marketing, Sales and Product teams to execute on top priorities Assist in the creation of numerous BlocPower marketing plans, strategies, and execution. Execute BlocPower's growth plan, with a focus on growth marketing Coordinate key marketing activities including SEO, advertising, email marketing and trade shows with other members of the marketing team. Assist in optimization of marketing efforts Report on, provide analysis and implement ongoing optimization of marketing channels. Research, identify and implement new online traffic and customer acquisition/conversion opportunities.
Required Skills and Attributes:
2-5 years' work experience in content marketing, copywriting or social media Experienced with creative content development, including but not limited to, Hootsuite, InDesign, MailChimp, WordPress Experience with SEO a plus Knowledge of Google Analytics recommended Knowledge of Content Management Systems a plus Strong written and verbal communicator Ability to be self directed with attention to detail