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Digital Marketing & SEO Specialist At Arlington International Race Course LLC

Location: Arlington Heights, Illinois

Job Description

Primary Duties and Responsibilities:

E-Mail Marketing:

  • Work hand in hand with ticketing department/patron reports to create multiple personalized and segmented campaigns to increase ticket sales and return visits
  • Create email marketing campaigns to promote Arlington events and initiatives
  • Ensure marketing message is conveyed clearly and delivered properly to prospects
  • Ensure messages are sent in proper form and template
  • Proofread emails for clarity grammar and spelling
  • Include specific graphics incentives and detailed descriptions from direction of Marketing Director & Manager
  • Responsible for detailed list management
  • Follow up on interested respondents
  • Purge non-deliverable email addresses and opt-outs
  • Track and analyze direct and interactive marketing campaigns
  • Use statistical analysis and reports to create campaigns
  • Coordinate and monitor the maintenance integrity and security of several databases
  • Develop and code the list segmentation for all direct and interactive marketing campaigns


SEO:

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Administer search engine programs (XML sitemaps shopping feeds webmaster tools) for purposes of diagnostic reporting on client projects
  • Implement link building campaigns in coordination with SEO goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO search engine social media and internet marketing industry trends and developments
  • Research and administer social media tools in support of clients’ social media strategy
  • Monitor and administer web analytics dashboards reports and key reporting tools and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development timelines and results
  • Work closely with the other team members to meet company goals


Social Media Analytics & Technical Strategy:

  • Provide overall analysis of social data across multiple programs and social channels
  • Collect and synthesize data across PESO channels (paid earned shared owned) using various social listening and analytical tools
  • Assist in developing insights and strategies from primary and secondary market research business analysis and competitive data and translate those insights into creative marketing strategies; transform consumer insights into reports and strategic plans
  • Monitor market cultural and social trends and interpret impact on customer behavioral shifts relevant to client business; relate changes to appropriate account team members and provide actionable insights and tactical recommendations
  • Stay current with the latest social measurement trends as well as relevant industry trends


Website:

  • Maintenance of company website
  • Provide detailed reports and analytics of website performance

Personal Qualifications:

Strong experience (and certifications where relevant) with a variety of ad management marketing automation call tracking behavioral monitoring and optimization platforms including but not limited to:

  • Google Analytics
  • Marketo
  • Preferably 3-5 years of experience in SEO strategy including link building
  • Experience developing managing and optimizing Google Ads and Google Display Network campaigns
  • Experience using programmatic software
  • Substantial understanding of targeting and audience segmentation.
  • Self-motivated and entrepreneurial nature
  • Google Ads- and Analytics-certified (experience with DoubleClick preferred).
  • Must have excellent verbal and written communications skills
  • Experience creating and tracking key performance indicators
  • Success partnering and working on a team
  • Strong analytical focus with the ability to independently implement optimization findings.

Education Training and Experience:

  • College degree required with emphasis in Marketing
  • 3-4 years prior experience in Digital Marketing (Marketing Agency experience preferred)
  • Ability to work independently and in a team environment

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to sit; use hands to reach and or feel; talk or hear. The employee frequently is required to stand walk and reach with hands or arms. The employee is occasionally required to stoop kneel crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision color vision peripheral vision depth perception and ability to adjust focus.

The noise level in this work environment is usually moderate.

Arlington Park reserves the right to modify interpret or apply this job description in any way the company desires. The job description in no way implies that these are the only duties to be performed by the employee occupying this position. This job description is not an employment contract implied or otherwise. The employment relationship remains “at-will”. The aforementioned job requirements are subject to change to reasonably accommodate qualified disabled individuals.

Behaviors

Preferred
  • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well