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DIGITAL MARKETING At Arivista Digital

Location: Velachery, Chennai

Job Description

Position Requirements:

Roles & Responsibility
  • Social Media Marketing - Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram
  • Search Engine Optimization (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results
  • Pay-Per-Click (PPC) Campaigns - Sponsored online advertising paid for by the business to appear alongside non-paid search results
  • Mobile Marketing - Includes app-based, in-game, location-based and SMS marketing
  • Affiliate Marketing - Where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies
Day to Day Roles
  • Develop and manage digital marketing campaigns and oversee a social media strategy
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Design website banners and assist with web visuals
  • Communicate with potential clients, affiliate networks and affiliate partners
  • Track and analyze website traffic flow and provide regular internal web statistics reports
  • Contribute to social media engagement and brand awareness campaigns
  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement
  • Contribute to company and industry blogs and manage e-communications
  • Assist with paid media, including liaising with digital advertising agencies
  • Develop and integrate content marketing strategies
  • Keep up to date with current digital trends
  • Manage the contact database and assist with lead generation activities
  • Negotiate with media suppliers to achieve the best price for clients
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Edit and post videos, podcasts and audio content to online sites
  • Attend product launches and networking events
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Write and optimize content for the website and social networking accounts such as Facebook, Twitter etc