- 5+ years of relevant work experience in partner marketing, demand generation in high-technology companies, ideally in cloud and/or enterprise software space
- Bachelor's degree in marketing, business, communications, or relevant field of study
- Managed marketing for a large global partner for 3+ years
Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further! Amazon Web Services (AWS) is seeking an experienced Sr. Partner Marketing Manager to create a global strategic marketing plan which includes building awareness, creating demand and driving revenue for our partner, Cognizant.
As the Sr. Partner Marketing Manager, you will work closely with Cognizant to help create and deliver a global partner marketing program that enables Cognizant to retain and grow existing clients and deliver growth in revenue from AWS services. You will develop a deep understanding of the AWS field priorities globally to define and execute a global partner marketing plan to support the growth objectives for Cognizant. You will act as the primary marketing contact for your partner worldwide, including regular participation in team calls across the globe, in-person meetings and planning sessions. The ideal candidate will possess both a business background that enables them to engage at the CXO and CEO level, as well as a marketing background that enables them to easily interact with enterprise customers and sales/field reps. He/she should also have a demonstrated ability to think strategically about business, product, and marketing, with the ability to build and convey compelling value propositions and marketing content around thought leadership. He/She will work closely with their partners and their sales team to identify specific customer segments and industry verticals to market to with a joint value proposition for using AWS.
You will constantly monitor and support partner utilization of Marketing Development Funds and enable appropriate spend of MDF on marketing initiatives including being an expert resource on process and guidelines. You will work closely with Cognizant and our joint field marketing teams to help execute these programs regionally. You will constantly seek to improve upon communication to the partner so that they are aware of the full scope of marketing resources and support that AWS has to offer.
This role requires strong collaboration and relationship-building skills as you will be required to partner with Product Marketing, Global & Regional Partner Marketing Teams, the AWS Sponsorship Teams and the Partner Sales and SA organization to execute Partner Marketing programs worldwide. You will be the voice of Cognizant's needs into various internal stakeholders and will share best practices across regions. In addition, you may also be required to manage outside vendors to execute programs and achieve goals including not limited to managing Account Based Marketing programs.
This is a unique opportunity to play a key role in an incredibly fast growing business. The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience. Ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences is critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of cloud architecture and the cloud landscape are critical to this role.