Description
Are you passionate about reaching new heights, teamwork and making a meaningful contribution? Do you picture yourself as a valued member of an industry-leading organization? If you answered yes to these questions, Air Canada is seeking enthusiastic individuals to join the diverse and vibrant team working together to lead the growth and expansion of Canada’s flag carrier.
Reporting to the Manager Loyalty Partnerships & Business Development, the Partnerships Manager will support and contribute to the growth of key Air Canada ancillary revenue partnerships relating to the co-brand card partners portfolio.
Develop strong relationships with the partner (s) and fully understand the various partners’ business scope to be able to collaborate on new and on-going marketing initiatives
Manage delivery of annual revenue targets, monitor results and forecasts, and provide timely recommendations or solutions to address any revenue shortfalls
Support the co-brand card partner revenue portfolios; acting as second level point of contact with our multiple credit card partner(s)
Facilitate and lead weekly on-going partner meetings and quarterly/annual marketing reviews
Coordinate and prepare weekly/monthly/quarterly and annual sales reports, including budget forecasting
Develop new commercial sources of revenue generation for our partners which includes planning and developing marketing strategies to core partners as well as supporting budgets related to all of areas of responsibility
Develop marketing campaigns to help promote the Air Canada brand and increase airline ancillary revenue in partnership with marketing vehicles and channels
Initiate marketing strategies with the respective partner agencies by developing sales growth and partner optimization plans
Apply CRM concepts and best practices to reach annual revenue targets and gain valuable insight
Assist in development of campaign measurement best practices
Assist in managing all assigned partners contracts, including contractual commitments, billing information, media partner spend, while maximizing Air Canada revenues
Demonstrate account leadership, by balancing Air Canada’s objectives with the key objectives of each partner
Create annual partner marketing plan utilizing Air Canada, partner and external communication channels
Work with partners to generate strategic marketing opportunities through cross partner promotions; leveraging of partner communication channels
Qualifications
Meticulous in handling monthly/annual financials and reporting
Knowledge of database marketing concepts
Translate data to analytics to insight to action to results
Balance of analytics and business skills
Quick response time to both external and internal customers
Attention to detail when editing and proofing copy of various marketing initiatives
Monitoring of internal deliverables
Effective collaborator
University degree, marketing background preferred
Minimum five years’ experience in CRM, marketing and/or partnership management, with a strong focus in the Financial Services industry as it relates to the credit card sector, travel/airline, or loyalty marketing
Experience in B2C marketing (– i.e. Marketing with the consumer as the end user)
Passion for analytics & results driven with a strong focus on maximizing credit card acquisition and retention strategies
Ability to analyze and create strategic marketing plans
Ability to effectively work and support clients independently
Natural curiosity to ask “why” and a self-motivator
Detail-oriented individual
Strong planning, organizational and time management skills
Ability to establishing and maintaining strong effective relationships throughout the organization with internal and external stakeholders
Strong interpersonal and communication skills, both spoken and written
Thrives in fast-moving, performance-driven environment, with high tolerance for change
Ability to multi-task and be adaptable
Knowledge of Microsoft Office products (Word, Excel, PowerPoint)
Bilingual (English, French), an asset, but not mandatory
Travel required (30%)
LINGUISTIC REQUIREMENTS
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.