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Marketing Communications - Products Campaign Manager in Product - Montreal At Air Canada

Location: Dorval, Quebec

Job Description

Description

Are you passionate about reaching new heights, teamwork and making a meaningful contribution? Do you picture yourself as a valued member of an industry-leading organization? If you answered yes to these questions, Air Canada is seeking enthusiastic individuals to join the diverse and vibrant team working together to lead the growth and expansion of Canada’s flag carrier.

The Marketing Communications – Products Campaign Manager is responsible for the implementation, quality and on-going management of marketing communications and promotional campaigns that support the commercialization of Air Canada’s products.

  • Execute and manage all Air Canada communications programs and initiatives that support Air Canada’s products, including but not limited to aircraft, cabins, seats, in-flight entertainment, food and beverage, fare and upgrade options, preferred and advance seats, etc.

  • Provide guidance and feedback during the development of all communication touch points.

  • Analyze primary and secondary data, current market conditions and competitor information to determine marketing communications requirements for existing and future products

  • Manage and execute multi-media campaigns that may include broadcast, print, radio, online, social, e-mail and Out-Of-Home

  • Participate in the development and delivery of annual marketing communications plans to promote existing and new products/partnerships - work closely with internal subject matter experts

  • Prioritize projects and campaigns aligning with corporate and brand objectives – develop and deploy yearly campaign calendars

  • Act as the key point of contact to business units. Develop strong, cross-functional, cooperative working relationships with external partners and other branches impacted by marketing communications activities (Product Design, Corporate Communications, Call Centre, Customer Relations, eCommerce Team, Premium Marketing Partnerships, etc.)

  • Monitor, review and report on all marketing communications activities and results to direct manager – Communicate return on investment

  • Collaborate with external service providers and agencies, with regards to the delivery of projects

  • Build strong relationships with internal clients and partners based on trust and understanding – manage expectations

  • Ensure brand identity and guidelines are respected – in collaboration with Brand strategy and Brand design team

  • Analyze and organize information for presentation purposes

  • Contribute to the achievement of corporate annual objectives and targets with integrity

  • Participation in projects and other duties as assigned

Qualifications


  • University degree in Business, Marketing or Communications option or equivalent

  • At least 5 years of relevant experience

  • Strong analysis, research and innovation skills

  • Solid decision making skills

  • Comfort and ease with matrix organization

  • Excellent interpersonal skills and aptitude to motivate and engage with colleagues, customers and external communication agencies

  • Comfortable working independently and within a team environment assisting colleagues whenever possible

  • Attention to detail and accuracy; ability to manage multiple priorities concurrently

  • Ability to work in a high pressure, dynamic environment

  • High levels of ingenuity, creativity and initiative

  • Practical knowledge of digital mediums including internet and social media channels

  • Experience working with agencies


LINGUISTIC REQUIREMENTS

Bilingual (English and French)


Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.