The Global Marketing Technology Coordinator contributes to AHF's mission by assisting the Associate Director of Global Web Development & Data Analytics to develop web & data strategies and works with the advocacy, marketing, communications and creative teams to put those strategies into action.
The role will contribute to AHF by developing marketing databases, traffic and web analytics, consumer insights, and reporting results to understand the needs of AHF’s clients and customers.
This role will contribute to the Global Advocacy, Marketing, Policy & Operations department by managing competitive data, emerging opportunities, and consumer insights, while overseeing online strategies that generate increased website traffic and usage including web traffic analytics, Google Ads, SEO and SEM.
The coordinator will increase the user experience of AHF clients and advocates with a strong understanding of current web development software along with staying abreast of new technology.
In order to help AHF’s digital presence, the coordinator will use web-based delivery systems for online communications to increase client and customer retention.
The coordinator will impact the entire organization by using analytics and data to process the impact of AHF’s marketing and the behavior of visitors on various AHF websites.