CREATIVE STRATEGIST – CREATIVE DEPARTMENT
AgencyEA is a brand experience agency with a passion for pushing creative boundaries. We also have a passion for our people, and happen to have some of the brightest in the industry working under our roof. We hire talented, motivated and agile individuals who want to help us bring amazing experiences to life for some of the biggest brands in the world. We look for individuals that align with our values of mutually respectful collaboration, inspired creativity, purposeful design and integrity.
The Creative Strategy team is a discipline of creative, responsible for managing the development and presentation of creative concepts.
The foundation of the Creative Strategy team lies in creative concept management and brand strategy. The team ensures that every concept developed by EA, whether new business or for an existing account, is purposeful, creative, well presented, supported by strong messaging and backed by strategy to meet client objectives. Every project will be assigned a Lead Strategist who will be responsible for ensuring all of the above.
Every Creative Strategist must be able to think conceptually and lead design strategic solutions for relevant, motivating brand engagements.
The Creative Strategist will support new business opportunities by leading brainstorms and facilitating the development of visionary, out-of-the-box thinking to design experiences and campaigns. The Strategist must always be critiquing the development of creative through a critical, client focused lens and be a constant “check” against meeting the goals and objectives set by the client through Business Development and Client Services.
After a project is won, the Lead Strategist will remain on the project and facilitate the creative concept transition to Production and Client Services. The Strategist will always be responsible for presentation of the creative concepts, and facilitate feedback to evolve creative needs. The Strategist will be the key liaison between Designers and ensure that the Design Branch is engaged early to establish a best practice of strategic involvement from those designing for that brand.
Working closely with Client Services, the Creative Strategy team will contribute to live projects in a content strategy, communication and message development capacity. The Strategist may do this content writing, or they will necessitate the use of a copywriter when appropriate based on budget.
REQUIRED SKILLS & EXPERIENCE
High proficiency in: