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Digital Marketing Specialist At Aelias

Location: Schaumburg, Illinois

Job Description

Aelias sales team brings our solutions to small, mid-market and large enterprises to help them solve their toughest business challenges. As a Digital Marketing Specialist will be responsible managing all campaign aspects within Pardot, including lead scoring, email development, testing, database management, reporting & analytics, and optimization. This requires regular evaluation of KPIs across tactics to draw insights from data and recommend enhancements to optimize results. This position is remote.

Responsibilities

* Develop and manage the execution of our digital strategy designed to build our brand online across the local geographies, within core industries, and target buyers/influencers we serve

* Identify and drive innovative tactics to build our brand online and across our target markets

* Develop, scope and oversee the execution digital campaigns to drive cost-effective leads/MQLs across all paid and organic channels

* Set up and execute prospect/new sales campaigns

* Develop a variety of campaigns—welcome, lead generation, nurturing, client communications, events, etc

* Write and develop collateral for print, online, and other interactive mediums, including sales brochures, PowerPoint presentations, newsletters, and direct mail

* Write persuasive web content that differentiates our products and services

* Develop marketing campaigns targeting competitors to send to our key prospects

* Analyze and measure campaign activity, create scorecards with key metrics, and make recommendations on how to improve the campaign process

* Drive SEO/organic growth through architectural, technical, and content recommendations

* Over management of all social media, digital assets, web site management and updates, and employee advocacy programs

Preferred Skills

* Bachelor's Degree or Combination of 5-7+ years of related professional work experience and/or

* Demonstrated ability to create and optimize a diverse range of digital content

* Experience with marketing automation and sales enablement platforms as well as HTML skills

* Excellent organization skills and strong attention to detail

Nice to have

* Knowledge of the digital marketing platforms

* Web development skills

* A strategic & creative mindset

* Proficiency with CRM & prospecting tools

* Exceptional presentation and presentation coaching skills

* Preference for working in a collaborative, cross-team, cross-cultural environment

* Results oriented with a metric mindset, a can-do attitude, and an eye for detail

How we work

You'll be part of a vibrant culture built on shared values: Innovative Leaders, global network and amazing results. Along the way you'll have fun and enjoy the perks of a people-first company: Flexible work arrangements, profit sharing, personal development and more

Job Types: Full-time, Contract

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