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Content Marketing Writer At 2U

Location: New York, New York

Job Description

What We're Looking For:

The Content Marketing Team is seeking a deadline-oriented Content Writer to pitch and create content for our university partners based on their core values and their faculty’s research. In this role, you will find and pitch great ideas; turn academic research into useful content for the general public; research, report and write data-driven stories; and work with editors and designers to usher your ideas from light-bulb moment to exceptional final product. The ideal candidate is a news junkie and idea machine who can build great content from scratch.

Responsibilities include, but are not limited to:

  • Hunt down, report and write exceptional stories with ambitious content goals
  • Pitch content ideas to both internal and external stakeholders
  • Interview faculty and other sources
  • Write copy for compelling infographics, data visualizations and other digital content that attracts readership and encourages sharing
  • Collaborate seamlessly with the wider content marketing team to brainstorm and produce content

Things That Must Be in Your Background:

  • Bachelor's degree with relevant coursework in journalism, communications, English, or similar
  • Experience researching and writing in a deadline-driven environment
  • Strong interpersonal and communication skills
  • Experience prioritizing and managing multiple projects simultaneously
  • Experience with SEO and organic marketing

Other Attributes That Will Help You in This Role and at 2U:

  • Ability to find creative, unorthodox solutions without close supervision
  • Attention to detail and organization
  • Ability to adapt and thrive in an atmosphere of constant change
  • Willingness to take on any task — big or small.
  • Ability to adapt to different work styles and shifting deadlines.

About 2U Inc. (NASDAQ: TWOU)

We believe there should be no back row in higher education. For more than a decade, 2U, Inc., a global leader in education technology, has been improving lives by powering the world’s best digital education. As a trusted partner and brand steward of great universities, we build, deliver, and support online graduate programs and certificates for working adults. Our industry-leading short courses, offered by GetSmarter®, are designed to equip lifelong learners with in-demand career skills. To learn more about 2U and No Back Row®, visit 2U.com.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

Benefits

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.