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Director of Marketing At 24 Hour Home Care

Location: El Segundo, California

Job Description

Overview:[
Director of Marketing

WE ARE:
One of the most trusted and innovative in-home care companies, providing high-quality, customized, professional caregiving services to seniors and children/adults with developmental disabilities.
2020 will mark our 12-year anniversary, and since opening our doors we have expanded to 16 locations throughout California, Arizona and Texas.

JOIN AN AWARD-WINNING COMPANY!
If you are looking for a fulfilling opportunity, teammates you'll enjoy working with, an energetic company culture, and a company you can grow with - you've found your future home!

YOU ARE:
An ENERGETIC, DRIVEN, and PASSIONATE team member/leader ready to play a key role in our company’s growth.
We are currently hiring a Director of Marketing in our El Segundo Office. The ideal candidate has a track record of delivering results and managing a team. As a successful team member, you will possess collaborative leadership skills, creativity, and a willingness to teach and learn. You will work at a high strategic level combined with a hands-on, can-do execution as a working member of the team.
]Responsibilities:
HOW YOU’LL CONTRIBUTE TO TEAM24:

  • Oversee strategy and tactics of company marketing, digital/social media (including SEO & PPC), website, public relations, and communication to the community
  • Develop and execute marketing plan for 24 Hour Home Care based on company goals
  • Identify, understand, and monitor the broader competitive landscape to develop unique strategies and recommendations to drive the company business forward
  • Manage social media presence and related programs to improve social media reputation and recognition
  • Understand and develop budgets/finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Manage the creation of all 24 Hour Home Care print and electronic materials such as brochures, one sheets, letterhead, use of logo, etc.
  • Manage and maximize the value of the vendors being utilized by the marketing team: SEO/PPC agency, website developer
  • Identify and execute customer primary research, tabulating, and analyzing results to uncover trends, need gaps, and/or issues.
  • Establish and maintain relationships with media partners in the community
  • Work closely with sales, recruiting, and culture team to offer cross-functional marketing support
  • Establish new ways to reach out to prospective clients and maintain relationships with current clients including new ways for client appreciation
  • Lead projects as assigned, such as cause-related marketing and special events

WHAT YOU WILL BRING TO BE SUCCESSFUL:

  • Bachelor’s degree in Marketing or related field
  • 7-10 + years of effective strategic and creative marketing experience with a solid track record of building national brands, campaigns and acquiring/retaining customers with strong ROI across online and offline mediums
  • Highly energetic, positive and professional team player and leader with exceptional interpersonal skills who can embrace the mission and culture of the company and practice our core values
  • Recent and current creative and analytical experience utilizing digital and social marketing to drive results
  • Experience leading and managing teams against multiple goals and projects
  • Excellent verbal and written communication skills; understands the importance of being Clear, Concise, and Compelling
  • Strong time management and organizational skills in a fast-paced environment
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint and Outlook)
  • Knowledge of Photoshop and web design (a plus!)
  • Knowledge in SalesForce, HubSpot, and Birdeye (a plus!)
  • A true passion for the helping others
Qualifications:
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