This position is responsible for the management and execution of marketing strategies for the 1-800-Flowers.com, Inc. consumer brands located in our Melrose Park, IL office, The Popcorn Factory, 1-800-Baskets.com and Simply Chocolate.
The individual in this role will have two direct reports, and will be responsible for facilitating both the print and digital strategies for the brands they support. The Sr. Marketing Manager manages the go-to-market plans for each brand, analyzes results and partners cross functionally to accurately project direct to consumer demand.
This role will provide leadership and vision to drive the consumer business for The Popcorn Factory, 1-800-Baskets.com and Simply Chocolate brands as well as to identify and lead current and future marketing activities. This position manages an effective strategy for the consumer print business, managing the key drivers of contribution dollars and establishing a strong foundation for future growth.
Oversee concept development, strategizing, planning, implementation, coordination and profitability of marketing initiatives, including defining goals, objectives and associated tactics. This includes:
Develop, execute and report results of promotions and marketing campaigns that drive strong traffic, conversion and sales
Manage and communicate the go-to-market plan, taking into consideration events, promotions, historical performance, customer experience and customer segmentation for both consumer and B2B channels
Brainstorm and generate new and innovative ideas for marketing campaigns
Execute marketing campaigns with the expectation of continual improvement including triggered lifecycle and transactional campaigns
Works with Analytics Department, list processing vendors, list brokers and co-op databases to obtain lists, house file segmentation, merge/purge and data flow for mailings and to update databases
Develop and execute an acquisition and retention strategy to grow customer file size and maximize the current customer file
Develop and implement test plans, analyze and share results with leadership, cross-marketing and cross-functional partners
Effectively write and kick off creative briefs, and ensure flawless execution of projects
Ensure strong marketing synergy across multiple channels and vehicles
Oversee the timely and accurate hindsight and go to market plans.
Complete forecasts on demand/sales, mailing segments, catalog and web sales.
Develop a strategy using analytics to identify new segmentation approaches and/or refine existing customer segments.
Oversee concept development, strategizing, planning, implementation and coordination of digital & social efforts.
Bachelor's Degree in Business or Marketing
3-5 years direct mail, catalog and email marketing experience including managing marketing responsibility for a catalog brand
Strong strategic thinking and solid analytical skills
Strong, persuasive presentation skills (one-on-one, small and large groups, with peers, direct reports, and management)
Excellent communication and presentation skills:
timely follow-up, ability to articulate objectives, strategies and tactics to various cross-functional teams
Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously
Self-starter and can successfully work through ambiguity
Ability to build partnerships across many functional teams and levels of the organization
Effectively work in a fast-paced, dynamic environment
Must be able to trouble shoot issues and make recommendations for resolution
About Us 1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years, 1-800-Flowers.com(r) has been helping deliver smiles to customers with a 100% Smile Guarantee(r) backing every gift. The 1-800-FLOWERS.COM, Inc. family of brands also includes everyday gifting and entertaining products from Harry & David(r), The Popcorn Factory(r), Cheryl's Cookies(r), 1-800-Baskets.com(r), Wolferman's(r), Moose Munch(r) premium popcorn, Personalization Universe(r), Simply ChocolateSM, and FruitBouquets.com SM. The Company also offers top-quality steaks and chops from Stock Yards(r) and gift baskets and towers from its DesignPac Gifts, LLC division. Loyalty programs, such as Celebrations Passport(r), Celebrations Rewards(r) and Celebrations Reminders(r) are designed to deepen relationships with customers across all brands. The Company's BloomNet(r) international floral wire service and Napco SM floral gifts and seasonal decor division provide a broad-range of products and services designed to help professional florists grow their businesses profitably. 1-800-FLOWERS.COM, Inc. was named to the Stores(r) 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the "Best Artificial Intelligence" category at the Data & Marketing Association's 2017 International ECHO Awards. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.