Peersight
Employers
Jobs
Companies
Top Cities
Log In
Jobs
Sales Representative Sales Representative Product Tester at Home Prep Cook Sales Representative Product Tester at Home In-Home Usage Tester Sales Representative Product Tester at Home Product Tester at Home In-Home Usage Tester Senior Key Account Manager Cashier- Full Time Product Tester at Home In-Home Usage Tester Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Line Cook Product Tester at Home In-Home Usage Tester Product Tester at Home Product Tester at Home In-Home Usage Tester Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home In-Home Usage Tester Product Tester at Home Product Tester at Home Sales Representative In-Home Usage Tester Product Tester at Home In-Home Usage Tester Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Product Tester at Home Newest Jobs
Companies
Yelp ContactMonkey CareGuide Sterling-Turner Two Sigma Clearbanc Aecom WeWork Aerotek First Convenience Bank Exact Media Jane Street Doordash AsteroidX AT&T Shopify Insight Global Creative Circle Hatchways Vector Marketing Square Clickworker Amazon Flex Borrowell LowCostWebDesignFirm.com Walgreens Recovhub American Income Life Instacart 51talk TD Bank Scotiabank Paylocity Microsoft Akira Top Hat CI&T UnitedHealth Group Desjardins mappedin Checkout 51 The Youth Connection Mobeewave GoParkr autoTRADER.ca Xiaomi Hootsuite SnapTravel ScribbleLive Unbounce All Companies
Top Cities
Chicago, Illinois Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs New York, New York Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Toronto, Ontario Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Vancouver, British Columbia Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Calgary, Alberta Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs San Francisco, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Montréal, Quebec Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Los Angeles, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs
Navigation
My Profile Log Out

Marketing Manager At 1-800-Flowers.com

Location: Melrose Park, Illinois

Job Description

Description
This position is responsible for the management and execution of marketing strategies for the 1-800-Flowers.com, Inc. consumer brands located in our Melrose Park, IL office, including 1-800-Baskets.com and Simply Chocolate.
The individual in this role will be responsible for facilitating the digital marketing strategies for the brands they support. The Marketing Manager manages the go-to-market plans for each brand, analyzes results and partners cross functionally to accurately project direct to consumer demand.
This role will provide leadership and vision to drive the consumer business for 1-800-Baskets.com and Simply Chocolate brands as well as to identify and lead current and future marketing activities. This position manages an effective strategy for managing the key drivers of contribution dollars and establishing a strong foundation for future growth.

Oversee concept development, strategizing, planning, implementation, coordination and profitability of marketing initiatives, including defining goals, objectives and associated tactics. This includes:

Develop, execute and report results of promotions and marketing campaigns that drive strong traffic, conversion and sales
Manage and communicate the go-to-market plan, taking into consideration events, promotions, historical performance, customer experience and customer segmentation for both consumer and B2B channels
Brainstorm and generate new and innovative ideas for marketing campaigns
Execute marketing campaigns with the expectation of continual improvement including triggered lifecycle and transactional campaigns
Works with Analytics Department, list processing vendors, list brokers and co-op databases to obtain lists, house file segmentation, merge/purge and data flow for mailings and to update databases
Develop and execute an acquisition and retention strategy to grow customer file size and maximize the current customer file
Develop and implement test plans, analyze and share results with leadership, cross-marketing and cross-functional partners
Effectively write and kick off creative briefs, and ensure flawless execution of projects
Ensure strong marketing synergy across multiple channels and vehicles
Oversee the timely and accurate hindsight and go to market plans
Oversee concept development, strategizing, planning, implementation and coordination of digital & social efforts

Requirements REQUIREMENTS:
Bachelor's Degree in Business or Marketing
2-3 years digital marketing experience
Strong strategic thinking and solid analytical skills
Strong, persuasive presentation skills (one-on-one, small and large groups, with peers, direct reports, and management)
Excellent communication and presentation skills: timely follow-up, ability to articulate objectives, strategies and tactics to various cross-functional teams
Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously
Self-starter and can successfully work through ambiguity
Ability to build partnerships across many functional teams and levels of the organization
Effectively work in a fast-paced, dynamic environment
Must be able to trouble shoot issues and make recommendations for resolution

About Us 1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years, 1-800-Flowers.com(r) has been helping deliver smiles to customers with a 100% Smile Guarantee(r) backing every gift. The 1-800-FLOWERS.COM, Inc. family of brands also includes everyday gifting and entertaining products from Harry & David(r), The Popcorn Factory(r), Cheryl's Cookies(r), 1-800-Baskets.com(r), Wolferman's(r), Moose Munch(r) premium popcorn, Personalization Universe(r), Simply ChocolateSM, and FruitBouquets.com SM. The Company also offers top-quality steaks and chops from Stock Yards(r) and gift baskets and towers from its DesignPac Gifts, LLC division. Loyalty programs, such as Celebrations Passport(r), Celebrations Rewards(r) and Celebrations Reminders(r) are designed to deepen relationships with customers across all brands. The Company's BloomNet(r) international floral wire service and Napco SM floral gifts and seasonal decor division provide a broad-range of products and services designed to help professional florists grow their businesses profitably. 1-800-FLOWERS.COM, Inc. was named to the Stores(r) 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the "Best Artificial Intelligence" category at the Data & Marketing Association's 2017 International ECHO Awards. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.